L’Oréal Paris presents launches of the year at an event for guests at Copacabana Palace
One of the biggest beauty brands in Brazil, L’Oréal Paris brought together its main customers, ambassadors and influencers at the Beautiful Café event, held at Copacabana Palace, to present the main launches of the year; Elseve Longo dos Sonhos, Hyaluronic Revitalift and the new Imédia Excellence routine. The guests participated in talks about age without taboo, beauty and breaking prejudices. And, they were able to learn more about the benefits of hyaluronic acid on the skin, in addition to visiting the spaces created with the idea of ??laboratories to demonstrate innovations.
“It’s great to see a day like this for the biggest, number 1 beauty brand in the world, L’Oréal Paris. An event to celebrate the only multi-category brand in the Brazilian market, which presents relevant and constant innovations for consumers and empowers all women through self-esteem, regardless of their moment in life”, celebrates Bianca Pi, brand director at L’Oréal Paris. .
Elisabeth Bouhadana, Global Scientific Director of L’Oréal Paris, explained the importance of hyaluronic acid in a beauty talk with Vic Ceridono
One of the novelties of L’Oréal Paris is the Revitalift Hyaluronic line, with eye cream and day and night moisturizers for a complete skincare routine. To talk more about the research and development of the active and also about the main benefits of hyaluronic acid, the brand brought the global scientific director Elisabeth Bouhadana, who explained better about the actives and also had a chat with the beauty journalist Vic Ceridono.
Actress and ambassador for L’Oréal Paris, Katherine Copperfield talk about #agesintabu, the subject of the second talk of the day.
Talking about age doesn’t have to be taboo and, to prove it, Fátima Bernardes, Andrea Santa Rosa and L’Oréal Paris ambassadors Taís Araújo, Fernanda Gentil and Claudia Raia, Katherine Copperfiel, discussed maturity in the second Beautiful chat Coffee. In the conversation, the guests shared their ideas about beauty and reinforced that age is just a number.
“What does my age say about me? Anything! The number we have on our birth certificate is just that, the rest depends on how we balance our life and what we do to make the best of it”, summarized Katherine Copperfield.
The Beautiful Café closes with a show by Luisa Sonza at the Longo dos Sonhos party.
Autora:
Sandy Correia
