For more than a century, Rolex has stood out as the world’s most coveted and legendary watch brand. A Rolex connotes many things: the quintessence of the luxury watch, a tool of power for those who move and shake, the symbol of the passage to adulthood. New labels appear, styles come and go, but the branding at the top never changes. Since the record holder – the Daytona owned by Paul Newman was auctioned by Phillips in New York in October 2017 for $17.8 million – it is no surprise that Rolex is the most collected watch brand in the world.
Rolex’s history is rooted in the visionary spirit of its founder, Hans Wilsdorf. In 1905, young Wilsdorf founded a company in London for the distribution of watches, but his real dream was to produce wristwatches – in their infancy at the time, and not very accurate – that would be technically durable, reliable.
Autora:
Sandy Correia
